Chavela Redd Grayson is a Native of Jacksonville FL. Finding herself as an empty nester in the second half of her life led her to new endeavors in modeling, fashion, design, and soon The Bella Redd Collection was born! Her line is a favorite among Palm Beach's professionals and fashionistas and has been featured in numerous fashion shows along the treasure coast. Now, with her training wheels off, Chavela has launched her 2nd Solo Premier Fashion Show!! With future plans for Miami, New York and Paris Fashion Week, and her original designs going into production, Chavela Redd Grayson is fast becoming one of the Biggest Names in Fashion.
Bella Redd Collection believes in giving back to the community. Every Bella Redd Fashion show donations a portion of all sales to local foundations. The Pink Queen Foundation (West Palm Beach Fl.), Compass Community Center (Lake Worth Fl.), Claire White Mission (Jacksonville Fl.) and Delta Sigma Theta Sorority Inc. scholarship fund are some of past benefactors.